If your ecommerce site has low ADA scores,
a lawsuit might be right around the corner.

We open your store to the 1 in 4 Americans with disabilities, help raise your SEO
and AI rankings, and keep predatory lawyers looking elsewhere.

Already been served? iWCAG 2.2 explained
BUILT FOR DTC ECOMMERCE

Higher rank.
Wider reach.

Rank is in our name for a reason. The same structural fixes that raise your accessibility score are the ones that boost both SEO and AI search rankings.

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Free accessibility check

WCAG 2.2 AA · axe-core

We load your page in a real browser and test it against all applicable WCAG 2.2 Level AA success criteria. Takes about 20 seconds.

Enter your store address to see which success criteria you currently meet.

WCAG 2.2 EXPLAINED

The standard, in plain English.

WCAG 2.2 is the W3C's web accessibility standard — 86 success criteria across four principles. Level AA is the legal target referenced by ADA guidance, the European Accessibility Act, and Section 508.

Every criterion falls under one of four principles, known as POUR. Hit all four and your store works for every shopper — including the screen reader user, the keyboard-only user, the colorblind user, and Google's crawler.

  • Perceivable

    Alt text, captions, color contrast — content users can see or hear.

  • Operable

    Full keyboard navigation, no traps, generous tap targets.

  • Understandable

    Clear labels, predictable patterns, helpful error messages.

  • Robust

    Semantic HTML and ARIA so assistive tech reads it correctly.
Target Level AA. Level A is the floor (and not enough). Level AAA is aspirational and unachievable for most ecommerce content. Every law and settlement points to AA.
THE 7 FAILS THAT TRIP UP DTC STORES MOST OFTEN
  • 1.1.1 AMissing alt textProduct images without descriptive alternatives54.5%of sites
  • 1.4.3 AALow contrastButtons, labels, body text below 4.5:1 ratio81%of pages
  • 4.1.2 ACustom controls without ARIAVariant pickers, cart drawers, filter chips78%of sites
  • 2.1.1 AKeyboard traps in modalsQuick-views and popups you can't tab out of64%of sites
  • 3.3.2 AForms without visible labelsPlaceholder-only checkout fields48%of forms
  • 4.1.3 AACart updates not announcedMissing aria-live status messages41%of sites
  • 2.4.7 AAFocus indicator failuresInvisible or low-contrast keyboard focus rings~70%of themes

Prevalence figures: WebAIM Million 2025 and internal audit sampling. Illustrative, not a guarantee of findings on your site.

A warning about overlay widgets.

If you've installed an "accessibility plugin" that promises instant accessibility — it doesn't work. 25% of accessibility lawsuits in 2024 involved sites running overlay widgets, and the FTC fined accessiBe $1 million for misleading claims in 2025. Overlays don't fix the underlying code; they're a litigation signal. Accessrank fixes the source.

HOW IT WORKS

One audit. Both problems addressed.

Screen readers and search engines read your store through the same underlying structure. Fix the accessibility barriers, and you hand Google the clean signals it already rewards.

*Source: Semrush × AccessibilityChecker.org, 2023 (847 sites). A larger 2025 Semrush study of 10,000 sites found higher-accessibility-score sites averaged 23% more organic traffic and 27% more ranking keywords. Correlational, not causal — individual results vary.

THE PART YOUR ACCOUNTANT WILL LIKE

Accessibility you can write off.

The IRS already rewards accessibility work. Eligible small businesses can claim the Disabled Access Credit on Form 8826 — covering 50% of qualifying expenses spent meeting ADA standards.

Most DTC stores we work with qualify. The credit offsets 50% of eligible access expenditures over $250 and up to $10,250 in a year — putting up to $5,000 back against your tax bill, if you qualify, in a year you invest in your accessibility score.

WHO'S ELIGIBLE (EITHER TEST)
≤ $1Min gross receipts for the preceding tax year
OR
≤ 30full-time employees during the preceding year
FORM 8826Disabled Access Credit
Eligible access expenditures$10,250
Less floor (first $250)– $250
Credit rate× 50%
Maximum annual credit$5,000

Figures reflect IRS Form 8826 as published. The Disabled Access Credit is non-refundable and subject to eligibility rules —
Accessrank is not a tax advisor, and this is not tax advice. Confirm your eligibility and treatment with a qualified professional.

PRICING

Pay for results, not promises.

Two jobs, priced separately: a one-time project to raise your accessibility score, then a monthly plan to hold it there. SEO optimization included in every tier.

Introductory pricing. Onboarding scope is confirmed after a free site audit.

ALREADY FACING A CLAIM?

Served a demand letter or lawsuit? We move now.

The express lane for brands already served — the same source-code remediation, done in about 7 days — with the screen-reader proof video and settlement-terms review a standard onboarding doesn't include. But a fix isn't permanent: adding a single SKU, installing an app, or editing a theme can quietly reintroduce violations and drop your score, which is why it rolls into Growth monitoring to catch those regressions before they cost you again.

from $5,900
one-time engagement
7-day delivery
  1. 1Emergency audit of cited + critical-path barriers
  2. 2Source-code remediation of the complaint items
  3. 3Screen-reader proof video
  4. 4VPAT + conformance documentation
  5. 5Settlement-terms review + remediation plan
Talk to us now →

Accessrank is not a law firm and does not provide legal representation or advice.

FAQ

Questions worth answering honestly.

Is an accessibility overlay enough?
No. Overlay widgets sit on top of your existing code without fixing it, and courts and regulators increasingly treat them as a red flag rather than a defense — 25% of accessibility lawsuits in 2024 involved sites running an overlay, and the FTC fined accessiBe $1 million in 2025 for misleading accessibility claims. Accessrank remediates the underlying HTML, CSS and ARIA in your theme instead of masking it with a script.
How long does remediation take?
Most stores are live with a raised score in 2–4 weeks, depending on catalog size and how much custom code your theme carries. If you've already been served a demand letter or lawsuit, our express lane targets the cited and critical-path issues in about 7 days.
Will this actually help my SEO?
The same fixes that raise your accessibility score — alt text, heading structure, semantic HTML, ARIA labeling — are structural signals search engines read too. In a Semrush study of 847 sites, 73% saw organic-traffic growth after remediation (avg. +12%), and a larger 2025 Semrush study of 10,000 sites found higher-accessibility-score sites averaged 23% more organic traffic and 27% more ranking keywords. These results are correlational, not causal, and individual results vary.
What is WCAG 2.2 Level AA?
WCAG 2.2 is the W3C's web accessibility standard: 86 success criteria organized under four principles — Perceivable, Operable, Understandable, Robust (POUR). Level AA is the middle of three conformance levels and is the target referenced by ADA guidance, the European Accessibility Act, and Section 508. Level A alone isn't enough, and Level AAA is aspirational and largely unachievable for ecommerce content.
Does the free check prove I am compliant?
No, and be wary of any tool that claims it does. Automated testing — including our free check — catches roughly a third to a half of accessibility barriers. It's a fast way to surface obvious issues, but full WCAG conformance also requires manual testing with a keyboard and a screen reader, which is what our paid audits and remediation include.
What if I have already received a demand letter?
Talk to us right away. Our lawsuit-response engagement starts at $5,900, moves in about 7 days, and covers an emergency audit of the cited and critical-path barriers, source-code remediation of the complaint items, a screen-reader proof video, VPAT and conformance documentation, and a settlement-terms review. Accessrank is not a law firm and does not provide legal representation or advice — this runs alongside your attorney, not instead of one.